The Programmatic Bureau
Your media budget, working harder.
The Programmatic Bureau gives brands and agencies access to premium inventory across DOOH, Connected TV, Digital Audio, and Display – bought smarter, with one contact, one invoice, and zero wasted impressions.
What We Deliver
We’re a programmatic media broker – Â which means we sit between you and the market, working entirely in your interest.
You get senior-level strategy, access to top-tier inventory across every major digital channel, and the efficiency of a single purchase order. No juggling vendors. No siloed campaigns. Just media that’s planned around your audience and optimised for results.
Meet The Founders
Lisa Ison
A digital advertising executive with over 20 years’ experience driving growth and innovation.
After beginning her digital career at MSN, she established AD2ONE and later launched a digital business, Digital Commons, which she sold to MediaWorks.
She went on to lead digital revenue at MediaWorks and most recently served as Head of Digital Product Monetisation at Sky NZ.
Anna Walker
Anna’s experience spans both traditional media and digital, making her a rare media
strategist who truly understands how all channels work together.
She delivers tangible business results underpinned by a detailed understanding of today’s consumers and the ever-evolving media landscape.
Mike Watkins
Previously Mike held leaderships roles in creative, design and production agencies including DDB, Designworks, Film Construction M&C Saatchi, Meares Taine and Ogilvy.
She delivers tangible business results underpinned by a detailed understanding of today’s consumers and the ever-evolving media landscape.
What we do differently
Senior expertise
Every campaign is managed by experienced strategists who understand both the technology and the market.
Real transparency
You'll always know what you're buying, what it costs, and why. No opaque margins, no mystery fees.
Genuinely independent
We're not tied to any publisher, platform, or inventory source. Our recommendations are driven by your objectives - full stop.
One contact
One purchase order. One campaign across every channel. We handle the complexity so you don't have to.
See how much further your media budget could go.
The full media mix, working as one.
Digital Out Of Home
DOOH does something most digital channels can’t: it builds brand memory without demanding attention.
Non-intrusive and high-reach, it primes audiences for your message everywhere else. We buy across all major vendors – Lumo, JCDecaux, QMS, Go Media, OOH, and more.
Digital Audio
Audio reaches people in moments that screens can’t – the commute, the gym, the kitchen. It delivers strong recall precisely because it’s not competing with a visual feed.
We buy across local and international radio, all major streaming platforms, podcasts, and even in-game audio placements.
Connected TV
Big screen, full attention. CTV combines the emotional impact of television with the precision of digital targeting. In an omnichannel campaign, it consistently lifts results across every other channel.
We buy across all local players and ad-supported streaming services, including exclusive access to Prime Video via Deep Media.
Holistic Omnichannel Solutions
Running across three or more channels – DOOH, Audio, CTV, Display – omnichannel campaigns follow your audience through their day, reinforcing your message at every touchpoint without hammering frequency.
We manage reach, sequencing, and optimisation across the full mix, using leading global platforms to do it smarter than anyone else in market.
Whether you need streamlined DOOH buying or a full omnichannel strategy, we'd love to show you what smarter media buying looks like in practice.
Multichannel vs Omnichannel
Multichannel
Multichannel means you're everywhere. It doesn't mean you're connected. Each channel - display, audio, DOOH, CTV - runs on its own, planned separately, bought separately. Nobody's tracking whether the same person has seen your ad twelve times this week, or not at all.
Omnichannel
Omnichannel fixes that. The same channels - display, audio, DOOH, CTV - now share a single audience view. Messaging is coordinated. Frequency is controlled. Whether someone sees your ad on a billboard at 8am or a streaming service at 9pm, it's all part of one campaign working in unison.
Why programmatic buying?
Traditional media buying means negotiating fixed inventory with each publisher separately. Programmatic flips that model.
Instead of buying blocks of space upfront, we evaluate every media impression in real time – against your target audience, your campaign goals, and your budget. You only pay for impressions that actually count.
The result: less waste, better frequency management, and stronger performance. No more serving your ad 50 times to one person while another never sees it once.
Let's make your next campaign your most efficient one yet.
Whether you need streamlined DOOH buying or a full omnichannel strategy, we’d love to show you what smarter media buying looks like in practice.